Why Almost Everyone Will be an Entreprenuer.

Posted on 13 March 2011

Mark Kennedy

First the bad news…the life and expectations your parents had will not be available for you.  Unless you are a baby boomer and have the life already..  This message is for those born after 1962.

Why? because the socioeconomic conditions that created the world they grew up in don’t exist.  We are back to the way things have been for thousands of years.

Wait… is that bad news?

To arrive at the conclusion that things like, pensions, lifelong jobs, a white picket fence, dog and two cars in the garage are what makes a good life is somewhat judgmental on my part. In fact most of the worlds population don’t have those things.  So how did your parents get them?

Let’s just call it an economic bubble and leave it at that, no point going down into an opinionated review of how we got here…or is there.

  • Before 1950 over 50% of homes were rented. Over the next 50 years most homes were owned, up to 69%.
  • Social security, while enacted in 1935 was never paid until 1940, now everyone can expect it, or can they?
  • When they enacted social security they also enacted “payroll tax”, this means an employer has to pay tax to have you work for them.
  • The current produce life cycle is 13 years and falling.
  • Most of your parents worked for the same firm for their entire life.
  • The average person under 40 can expect to have a new employer on average every 5 years.

A thing of the past, soon to be forgotten.

So why are these numbers important? The suggest a bubble, something out of the ordinary?  The bubble has burst.  So what is next or what do we go back to, is maybe a better question?

Value…plain and simple…Value.

Every entrepreneur provides some unique value that enhances someones life.  If you are not providing Value that improves someones life you probably won’t be in business long.  As an entrepreneur, you must be clear on what the value is you are providing, very clear.  You must be able to communicate in simple terms why anyone needs your product or service.

Your business exists purely to provide an unique Value for someone.  If you are an employee working for someone, you had better be clear on what your value is to that business and you had better be able to communicate it often. Because if you can’t you won’t have a job for long.

The fat, easy times are gone, long live the age of the entrepreneur!

On your team,

Mark Kennedy


Category: Just talking, Small Business advice

1 Response to Why Almost Everyone Will be an Entreprenuer.

  • free music says:
    March 19, 2011 at 4:21 am

    i like it Why Almost Everyone Will be an Entreprenuer. | of in a small degree consequence calling accounting tips now im your rss reader

    Reply

    • Leave a Response